As custom integrators hunt for new ways to make money in this increasingly-commoditised world, services such as video calibration come to the fore. Paul Skelton reports on a solution that requires very little effort on the behalf of installers but that could lead to happy clients and additional cashflow.

How often have you purchased a new TV because it looked amazing in the store, but upon getting it home the picture was rubbish? Similarly, how often have you installed a brand new projector, switched it on and thought ‘meh’?

Typically, out of the box a display’s contrast and brightness levels will be pumped up to the max. This may look great in a retail environment where they are competing for attention but when you get home, you’re left with an image that is far from natural.

So what’s the solution?

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